Senior-led market research that turns audience understanding into stronger decisions.
JWB Research helps brands, businesses and organisations understand what their audiences think, feel, notice, ignore and do, so they can make sharper decisions on strategy, communications, customer experience and growth.
Market Research Services
Brand Research
Understand how your brand is perceived, what makes it distinctive, what is holding it back and where it has the strongest opportunity to grow.
Use for: brand audits, positioning, proposition development, brand tracking and audience segmentation.
Advertising Research and Creative Testing
Develop, refine and evaluate advertising before and after launch, from early audience understanding and message exploration through to creative testing and live campaign learning.
Use for: campaign development, message testing, creative route evaluation, ad tracking and campaign effectiveness.
Customer Experience
Identify what customers experience across the journey, where friction exists and what needs to change to improve satisfaction, engagement, loyalty or conversion.
Use for: customer journeys, service improvement, online and in-store experience, communications and touchpoint reviews.
Events and Sponsorship
Understand the value of events and sponsorship activity beyond attendance alone, including audience experience, brand impact, behaviour change, visitor spend and economic impact.
Use for: event evaluation, sponsorship effectiveness, visitor research, partner reporting and destination impact.
Social Marketing
Understand the behaviours you need to influence, the barriers that get in the way and the messages, channels and interventions most likely to shift action.
Use for: public health, transport, community engagement, behaviour change campaigns and social impact programmes.
New Product and Packaging Research
Explore, develop and refine new products, services and packaging by understanding audience needs, category expectations, purchase drivers and barriers to action.
Use for: concept testing, packaging research, product development, claims, pricing and launch planning.
Have a research challenge? Let’s talk.
Whether you know exactly what you need or you are still working out where research can help, I can help you shape the right approach.
Why Research Matters
Good research gives teams the confidence to make better decisions before they spend serious time, money or energy in the wrong place.
It helps you understand what your audience really thinks, what they actually do, what they struggle to articulate, and what would move them closer to action.
At JWB Research, the focus is not on research for research’s sake. The aim is to get to the point: clear insight, practical implications and recommendations that help you decide what to do next.
Market Research Case Studies
A selection of current projects that show how JWB Research helps brands, businesses and organisations make better decisions through audience understanding, customer insight and clear strategic direction.
From pack testing and brand tracking to customer experience, audience profiling and stakeholder engagement, the focus is always on turning research into practical recommendations clients can act on.
Big Potato Games
Pack testing for the US market
Understanding how packaging lands with US consumers before committing to design and launch decisions.
Ongoing research identifies for each game what stands out, what is understood, what creates appeal and what could get in the way of purchase. This gives the team clear direction on how to sharpen pack design, messaging and shelf impact for a US audience.
Commercial value: reducing launch risk and helping packaging work harder to drive pick-up, understanding and purchase intent. At the same time, the research also identifies any issues with gameplay that will result in a reduced likelihood that it will be replayed by the purchaser or recommended to others.
Savills
Brand tracking and customer experience
Tracking how UK shopping centres are perceived, experienced and used by visitors, from awareness and visit drivers to satisfaction, barriers and opportunities to improve.
The research helps identify what supports centre performance, what’s limiting repeat visits, and where experience improvements could create stronger visitor engagement.
Commercial value: giving teams evidence to prioritise investment, improve the visitor experience and support stronger footfall, dwell time and repeat visits.
OMNI
Audience understanding and brand tracking
Building a clearer picture of OMNI’s audiences, who they are, what matters to them, how they engage, and how perceptions shift over time.
The research helped sharpen audience profiles, understand brand position and identify what would make communications, targeting and experience more relevant.
Commercial value: helping OMNI focus marketing effort on the audiences, messages and touchpoints most likely to support growth.
University of Manchester
Stakeholder research for an inclusivity engagement framework
Using stakeholder research to understand how medical trial engagement could become more inclusive, accessible and meaningful for wider audiences.
The research explored barriers, expectations and practical considerations from the perspective of those involved in shaping, delivering and improving engagement. The output was a clear inclusivity engagement framework to guide how future trial communications, involvement activity and stakeholder engagement should be designed.
Commercial value: giving teams a practical framework to improve inclusion, strengthen engagement, reduce participation barriers and support more effective trial recruitment and involvement.
Have a research challenge?
Let's Talk
Whether you know exactly what you need or you are still working out where research can help, I can help you shape the right approach.