Privacy Policy

Last updated: 11 August 2026

JWB Research Ltd respects your privacy and is committed to protecting your personal information.

This privacy policy explains how we collect, use and protect personal information when you visit this website, contact us, make an enquiry, or work with us as a client, supplier, participant or partner.

1. Who we are

JWB Research Ltd is a UK-based market research and customer insight consultancy.

For the purposes of data protection law, JWB Research Ltd is the data controller for personal information collected through this website and through general business enquiries.

Contact:
JWB Research Ltd
Email: joanna@jwbresearch.com

2. What information we collect

We may collect and process the following information:

  • Your name

  • Your email address

  • Your phone number, if provided

  • Your organisation or job title, if provided

  • Information you provide when completing a contact form or sending an enquiry

  • Information relating to a potential or existing project

  • Basic website usage information, such as pages visited, browser type, device type and referral source, where analytics tools are used

  • Supplier, client or partner contact details needed to manage business relationships

If you take part in a research project run by JWB Research, additional privacy information may be provided separately for that specific project.

3. How we collect your information

We collect information when you:

  • Complete a contact form on this website

  • Email, call or message us

  • Connect with us through LinkedIn or another professional platform

  • Engage us to provide research services

  • Provide services to us as a supplier

  • Take part in a research project

  • Visit this website, where analytics or cookies are used

4. How we use your information

We use personal information to:

  • Respond to enquiries

  • Discuss potential research projects

  • Provide market research and consultancy services

  • Manage client, supplier and partner relationships

  • Arrange meetings, workshops, interviews or fieldwork

  • Send project-related communications

  • Maintain business records

  • Improve our website and understand how people use it

  • Meet legal, accounting and regulatory obligations

We do not sell personal information.

5. Lawful basis for using your information

Under UK data protection law, we must have a lawful basis for using personal information.

Depending on the context, we may rely on:

  • Consent — for example, where you agree to receive specific communications or take part in a research activity.

  • Contract — where processing is needed to provide services to you or manage an agreement.

  • Legitimate interests — where we use information to respond to enquiries, manage business relationships, improve services, or operate JWB Research Ltd in a proportionate way.

  • Legal obligation — where we need to keep records for tax, accounting or regulatory purposes.

6. Research participants

If you take part in research carried out by JWB Research, we will explain how your information will be used as part of that specific project.

This may include information about:

  • The purpose of the research

  • Who the research is for

  • What personal information will be collected

  • Whether interviews, groups or sessions will be recorded

  • How responses will be reported

  • How long information will be kept

  • Who to contact with questions

Research findings are normally reported in an anonymised or aggregated way, unless you have been told otherwise and have given appropriate consent.

7. Sharing your information

We only share personal information where necessary and appropriate.

This may include sharing information with:

  • Clients, where needed to deliver a research project

  • Trusted suppliers, such as recruiters, interviewers, moderators, transcription providers, survey platforms, analysis tools or fieldwork partners

  • Professional advisers, such as accountants or legal advisers

  • Technology providers that help us operate the business, such as website, email, cloud storage, survey, video-call or analytics providers

  • Regulators or authorities where required by law

Where suppliers process personal information on our behalf, we expect them to handle it securely and only for the agreed purpose.

8. International transfers

Some technology providers may process or store information outside the UK. Where this happens, we aim to use providers that apply appropriate safeguards for international data transfers.

9. How long we keep information

We only keep personal information for as long as necessary for the purpose it was collected.

As a guide:

  • Website enquiries may be kept for up to 2 years

  • Client and supplier records may be kept for up to 7 years for legal, tax and accounting purposes

  • Research project data will be kept in line with the privacy information provided for that project

  • Anonymised research findings may be kept for longer, as they no longer identify individuals

10. How we protect your information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access or disclosure.

These steps may include password protection, secure storage, restricted access, secure transfer methods and working with trusted technology providers.

11. Cookies and analytics

This website may use cookies or similar technologies to help the site work properly and to understand how visitors use it.

Cookies are small files stored on your device. Some are essential for the website to function. Others, such as analytics cookies, help us understand website performance and improve the site.

Where non-essential cookies are used, visitors should be given clear information and an appropriate choice about whether to accept them. The ICO says organisations must give clear and comprehensive information about cookies and obtain consent for cookies that are not strictly necessary.

You can also manage cookies through your browser settings.

12. Your rights

Under UK data protection law, you have rights over your personal information. These may include the right to:

  • Access the personal information we hold about you

  • Ask us to correct inaccurate information

  • Ask us to delete information in certain circumstances

  • Ask us to restrict or object to processing in certain circumstances

  • Withdraw consent where we are relying on consent

  • Ask for a copy of your information in a portable format, where applicable

To exercise your rights, contact:

joanna@jwbresearch.com

13. Complaints

If you have a concern about how we use your personal information, please contact us first so we can try to resolve it.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

14. Changes to this policy

We may update this privacy policy from time to time. The latest version will always be available on this website.